Got a bold rebrand in the works?
A new product name?
A major positioning shift?
AI can be your favorite skeptic.
At Wizardly, we don’t just use AI tools to speed up research, we use them to pressure-test the ideas that come out of it. This is especially valuable when you’re making big branding moves and want to avoid blind spots before launch.
We use AI to:
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Stress-test new taglines, names, and narratives
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Spot unintended interpretations or tone mismatches
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Compare how different audiences might respond to the same message
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Identify what competitors are already saying, and what they’re missing
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Validate whether an idea is distinct enough to own in a crowded space
This doesn’t replace strategic thinking—it sharpens it. AI helps us get a 360° view of audience perception in a fraction of the time, helping you avoid missteps and refine your message before it goes public.
Example:
Say you’re renaming your product line. Instead of relying solely on internal feedback or stakeholder input, AI can simulate audience reactions from different markets, flag potential red flags, and surface phrasing that may resonate more effectively. The goal? Launch with confidence, not just a hunch.
Prompt to Try:
“Here’s everything I know about our brand: [paste it]. I’m thinking of changing our value proposition to X. What are the potential pros and cons? Who might this alienate or attract?”
And when we say “paste it,” we mean everything:
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Every page of your website
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That 56-slide pitch deck
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Brainstorm notes and Slack threads
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Sales call transcripts
The more context you provide, the smarter the feedback becomes. Think of it as adding a hyper-analytical strategist to your team, one who never sleeps and has read everything you’ve written.
Need help using AI to test your next big move?
Let’s talk about how Wizardly can help you stress-test your strategy before launch
