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Brand Strategy


Discover your brand’s hidden potential

We help businesses improve and align their messaging, brand position and visual identity. We can help you create a consistent brand experience for your audience across all touch points. Our Brand Strategy package includes whiteboarding sessions, brand clarifying activities, and a “Brand Manual” deliverable that will act as a roadmap for effectively communicating your brand’s messaging, values and product strategy to your unique audiences. Read on to learn more about what’s included in Brand Strategy at Wizardly.

What’s included

Strategy Sessions + Whiteboarding

Unlock the true potential of your brand with our strategic expertise. In just 2-3 meetings, we’ll dive deep into your vision and values. From this, we’ll create a comprehensive guide that not only shapes how your team perceives the brand but also how it’s perceived externally. It’s more than a strategy; it’s the essence of who you are.

  • 3 Comprehensive Sessions

  • Add on Workshops

  • Digital Whiteboard

What’s included

Visual Strategy

Your brand’s personality deserves an equally captivating visual execution. Our experts will take your brand positioning and explore the exciting world of design possibilities. It’s not just about aesthetics; it’s about creating a visual language that speaks to your audience on a profound level.

  • 2-3 Options for Design Direction

  • Design Direction Revisions

  • Brand Preview

What’s included

Brand Manual

Every successful journey needs a map, and that’s precisely what your team will receive. Our Brand Manual defines your unique identity and ensures every member of your team is on the same page. It’s more than guidelines; it’s your brand’s North Star, leading the way to consistency and effective communication.

  • 30 Page Branded Doc

  • User Personas

  • Competitor Analysis

  • Elevator Pitch

  • Value Propositions

  • Brand Differentiators

  • Visual Directions

  • Brand Positioning Statements

What’s included

User Research

In the digital age, understanding your audience is non-negotiable. Partner with our experienced UX research team to develop a comprehensive strategy that targets your audience effectively. By tapping into their preferences and behaviors, you’ll be better equipped to meet their needs.

  • User Surveys & Questionnaires

  • User Testing for Prototypes

  • Target Audience Research

  • Brand Audit

What’s included

Content Strategy + Messaging

Words have the power to shape perceptions and drive actions. Let us put words to your brand differentiators, value proposition, and the ultimate brand positioning statement. It’s not just about what you say; it’s about how you say it.

  • Content Audit

  • Copywriting

  • User Flow

  • Brand Messaging

  • Value Propositions

  • Brand Differentiators

  • Elevator Pitch

  • Brand Positioning Statements

What’s included

Competitor Research

In the fast-paced world of business, staying ahead means knowing your competition inside out. Our comprehensive research will provide valuable insights into your competitors’ strategies, strengths, weaknesses, and market positioning. With this knowledge, you can make informed decisions and position yourself for success.

  • Content Analysis

  • Visual Analysis

  • User Flow Analysis

Want comprehensive Brand Strategy services?

We love helping our businesses craft a clear and compelling brand identity that resonates with their audience. We would love to work closely with you to develop a strategy that defines your unique positioning, messaging, and visual identity, setting the stage for long-lasting success in the market.

Strategy, Websites, Design

Launch your brand using our versatile team of problem solvers.

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