Illustration Design and Icon Systems
Sometimes words and data aren’t enough. Custom illustration design and icon systems help investors, partners, and customers quickly understand what makes your company different. The right visuals reduce complexity, add polish, and create memorable brand moments.
Types of Illustration Design & Icons
Illustrations and icons that clarify your story and data
Whether a pitch deck or website, our illustration design services simplify complex science. We help biotech, software, and technology companies explain complex ideas in a way that helps audience “get it” more quickly.
What’s included
Scientific Illustrations
Science deserves visuals that are both accurate and engaging. We create clean 2D illustrations that translate complex biology, chemistry, or medtech processes into graphics non-technical audiences can understand.
Whether used in a pitch deck, website, or conference poster, these illustrations make your research more approachable without sacrificing precision.
- Accurate 2D visuals
- Simplifies complex science
- Works across decks + sites
Custom Iconography
Icons are more than decoration — they’re a visual language. We design custom icon sets tailored to your brand system, giving you consistent tools that can be used across websites, decks, collateral, and internal communications.
The result is a cohesive look that reinforces your brand every time someone interacts with your materials.
- Brand-specific icon sets
- Consistent across platforms
- Clear, cohesive visuals
Flow Diagrams
Technical workflows and pathways can overwhelm when presented only in text or tables. We transform them into easy-to-follow diagrams that make processes intuitive and actionable.
These visuals help stakeholders quickly grasp the “how” and “why” of your science, improving understanding and recall.
- Visual Process + workflows
- Easy-to-read diagrams
- Clear technical storytelling
Our illustration design approach
Bringing ideas to life through simple, striking visuals
Over the years, we’ve crafted branded icon systems and illustrations that make complex science and technology approachable. From simplifying intimidating charts to building bold visual identities, our icon and illustration work helps brands communicate clearly and stand apart.
Clearstart wanted icons that felt bold and contemporary. We designed a set that combined modern lines with a striking, hip energy—illustrations that looked as sharp on a website as they did in pitch decks.
This unique system helped position Clearstart as a forward-thinking brand, visually aligned with their progressive approach.
Standing out in biotech isn’t easy, but Xltapi’s icons were designed to do exactly that. We built a set of branded visuals that were unmistakably theirs—distinct from competitors, yet firmly grounded in their science.
These icons added a layer of personality and differentiation, giving their brand a sharper edge in a crowded market.
Clean, animated line art that distills complex concepts into simple, intuitive visuals. For Medicilon, we transformed technical subject matter into approachable icons that feel light, modern, and easy to understand.
The motion added depth, creating a set of illustrations that could flex across digital platforms while staying cohesive and memorable.
For Alloy, a biotech company, we turned overwhelming charts and dense technical visuals into clear, branded illustrations.
By distilling scientific complexity into simplified icons and diagrams, we helped the brand communicate research outcomes without losing credibility. The result: visuals that are both accessible and authoritative.
Medicion’s identity needed branded marks that felt abstract yet meaningful. We created a suite of illustrations that could operate at both a symbolic and practical level, embodying the company’s innovative spirit.
These icons became not just a visual language but a cornerstone of the brand’s story—instantly recognizable, flexible, and ownable.
“The team at Wizardly are true thought partners and collaborators, bringing fresh thinking and design ideas”
“Collaborating with Meg, Josh and Brittany of Wizardly was a true pleasure. Their openness to taking input and patience made it fun to collaborate.”
“From unique content and campaign concepts to eye-catching logos and design work, Wizardly helps us stand out with truly original marketing assets.”
“Awesome website design services – thorough, patient, and we got a great-looking, on-brand site.”
“This team helped us bring the site to life on a tight timeline without compromising quality. ”
Frequently Asked Questions
Can you create illustrations directly from our scientific data?
Can you create illustrations directly from our scientific data?
Will the illustrations match our brand style?
Will the illustrations match our brand style?
How can we use the icons?
How can we use the icons? 