Our Copywriting Workflow: Powered by AI, Guided by Experts
If you are like most teams we work with, you want content that sounds like you, lands with your audience, and ships quickly. You also want to avoid the trap of long review cycles that drain momentum. This is where our mix of private AI tools and senior writers comes in. You get speed without sacrificing quality. You also get a system that continues supporting your team long after launch.
Below is the full workflow, expanded from the short version you may have seen on LinkedIn.
Step One: Discovery and Brand Input
We begin by absorbing everything that makes your brand yours. You complete a questionnaire and join a couple of deep dive workshops. In our experience, this is where the real gold sits. You bring product details, audience insight, tone preferences, and differentiators. We combine your inputs with Wizardly best practices. This becomes the training fuel.
Step Two: Training Your Private AI Branding Workspace
This part matters. Your GPT project lives in a private environment. No shared data. No third party exposure. Only your team and ours can see it.
We train it the same way you would brief a new teammate:
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✅ Existing content and messaging
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✅ Questionnaire answers
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✅ Workshop transcripts
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✅ Tone guidelines
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✅ The Wizardly Way
The workspace summarizes everything into two guides:
- Brand Mapper JSON
A complete record of your voice, style, and message patterns. - Market Mapper JSON
A profile of your audience and what they typically need to hear.
Both guides become reference points for all future drafts.
Step Three: AI Draft Generation Test
The AI starts with your homepage and one or two key pages. It is often surprisingly accurate from the first pass because of the depth of input from Step One and Step Two.
Step Four: Human Feedback Loop Number One
Your draft goes through two review stages:
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Wizardly copywriter plus industry advisor
We refine clarity, tone, and accuracy. When we spot a pattern that needs improvement, we teach the AI so it grows with the project. -
You plus Wizardly copywriter
You review early drafts and maps. If you want a sharper edge, a more confident tone, or stronger differentiators, we adjust and retrain.
All of our copywriters are senior level with deep experience in brand messaging and long form web copy. You always have a real expert involved.
Step Five: Full Site Content in Record Time
Once aligned, your AI drafts the remaining pages. We supervise quality the entire way. You get a complete, coherent site in days instead of weeks.
Step Six: Human Feedback Loop Number Two
Now we polish. Every page is reviewed line by line with you, Wizardly, and your scientific advisor when needed. This is where accuracy is confirmed, tone is sharpened, and structure is finalized. The result is launch ready content.
Step Seven: Delivery and AI Handoff
You receive:
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✅ Your final approved site copy
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✅ One single source of truth for messaging
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✅ Your trained private AI branding workspace
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✅ A short onboarding session showing your team how to create future content
It often feels like hiring a lightning fast writer who already knows your brand.
The Summary
Our workflow keeps humans in control and lets AI handle the heavy lifting. You get speed, consistency, and a system your team can rely on long after launch. If you want to see similar work, check out our portfolio at wizardly.co or the Brand Lift series on our blog.
What part of this process would your team find most valuable?
Interested in Wizardly’s copywriting services? Click here to learn about our copywriter and messaging strategy.
