Ketryx has a sharp internal team and a medtech SaaS product that sells itself in demos. Wizardly is the design partner that makes sure the website performs at the same level. In 7 months: demo bookings up 89%.
We don't replace your marketing team. We make them dangerous.
Wizardly has been Ketryx's ongoing design and web partner since mid-2024. Their team drives strategy, content, and marketing. We bring the design system, web experience, and marketing materials to life — making their ideas look and perform the way they deserve to.
What we provide: website design and UX improvements, ongoing web updates, marketing collateral, conversion path strategy, and visual identity consistency across every touchpoint.
What a design partner in your corner looks like.
Same product. Same team. Better design execution.
Monthly averages, normalized across both periods.
Contact form out. Demo scheduling in.
The old site funneled everyone to a generic contact form — 687 views before, but no way to know if those were real prospects or tire-kickers. We replaced it with a purpose-built demo scheduling page with calendar integration. Fewer form fills. More real conversations.
People aren't bouncing. They're evaluating.
Ketryx's team writes strong technical content. Our job is making sure the website experience matches the quality of that content — and keeps people reading, downloading, and scheduling demos.
Page by page, the whole site got sharper.
Total views per period. Before: Jan–Jun 2024 (6 months). After: Jul 2024–Feb 2025 (7.5 months). Monthly averages used for percentage comparisons.
| Page | Before | After | Views Δ | Eng. Before | Eng. After | Eng. Δ |
|---|---|---|---|---|---|---|
| Pricing | 1,461 | 3,049 | +67% | 40s | 64s | +59% |
| Schedule Demo | 492 | 1,136 | +85% | 12s | 9s | — |
| Integrations | 486 | 1,122 | +85% | 41s | 59s | +45% |
| Blog Index | 938 | 1,457 | +24% | 39s | 62s | +57% |
| Homepage | 36,430 | 49,514 | +9% | 54s | 56s | +3% |
| Careers | 2,501 | 3,618 | +16% | 22s | 28s | +31% |
Not just conversions — the whole site is working harder.
The design improvements ripple across every metric. More traffic, more engagement, more people actively exploring the product ecosystem.
You can't improve what you can't measure.
When we partnered with Ketryx, some of their most important conversion events weren't even being tracked. Events like demo scheduling views and experience impressions didn't exist before. Part of our value: making sure they can actually see what's working — and optimize from there.
What worked — and what to watch.
We don't cherry-pick. Here's the full picture.
What Worked
Replacing the generic contact form with a dedicated demo scheduling flow nearly doubled meetings booked. Schedule Demo key events went from 13 to 535.
Views up 67%, engagement time up 59%, key events up 437%. The pricing page is now doing real work in the sales cycle — not just displaying numbers.
Ketryx writes great technical content. Redesigning the blog experience and download paths led to 57% longer reading time and 154% more file downloads.
What to Watch
From 12s to 9s. Not necessarily bad — the calendar integration means faster booking. But worth monitoring whether the page gives enough context before the scheduling step.
~55s before and after. The homepage is doing its job as a front door, but there may be room to increase scroll depth or surface more compelling content above the fold.
Traffic growth is driven by Ketryx's marketing, sales, and content efforts. Our contribution is the web experience that captures and converts that demand. Both sides of the equation matter.
Does your website perform at the level your product deserves?
Your team is creating great work. If the website isn't converting that effort into demos, downloads, and conversations — the design might be the bottleneck.
Start a ProjectTraffic growth reflects Ketryx's marketing, sales, and content efforts.
Wizardly's contribution is the web experience and design materials that capture and convert that demand.
Some event tracking was added during the partnership — credit is shared between both teams.
Prepared by Wizardly · wizardly.co
See the work behind the numbers.
The results don’t happen without great design. Take a look at the visuals we created for Ketryx during this project.
