Hey there, it’s Josh, Project Director at Wizardly.
Let’s talk about growth mindset for your team or department. A growth mindset is essential for a creative agency to overcome workflow obstacles and better align with our clients’ vision. It allows our teams to remove ego from the conversation and instead see unexpected changes as an opportunity to solve the problem at hand.
When an unexpected revision or change happens, don’t get stuck in a fixed mindset, embrace a growth mindset that shifts your team from “client vs. designer” to become collaborative problem-solvers. Here’s an example: a client says they love your creative direction for a brand design in an early presentation, then a week later they come back and want something totally different.
If that desire is based on founded research and vision, then a growth mindset says “yes! I see how this change better aligns with your needs, let’s find a path forward based on this discovery.” A growth mindset welcomes the change, aligning with our clients’ needs. Teams with a fixed mindset get “stuck” in defending positions, and ideas. Let’s foster growth and overcome workflow and project challenges together.
