A potential client once asked how we do copywriting at Wizardly using AI.
Fair question. Especially when everyone’s claiming “AI-powered” everything.
Here’s the truth:
We don’t just use AI to write copy.
We train it, test it, team up with it.
We bend it to our will.
Why AI Alone Doesn’t Cut It
You’ve probably seen it, that flat, forgettable copy that sounds like a chatbot read your About page out loud. That’s what happens when teams plug prompts into a generic model and call it a day.
At Wizardly, we build a brand-trained GPT for every client. That means your tone, phrasing, and message hierarchy get embedded into the model itself.
The result? Drafts that sound like you before we even touch them.
Our copywriters then refine every line through human feedback loops: editing for nuance, flow, and persuasion. The end product reads like it was crafted by a seasoned marketer who just happens to type at machine speed.
Speed Without Sacrificing Substance
Since AI handles the first draft, we move fast and typically cut writing time in half. But every sentence still passes through our human QA and brand check system.
Our clients walk away not only with polished web copy, but with a trained AI assistant that can keep writing in their voice for future projects.
No robotic messaging. No wasted time. Just speed and strategy working together.
What’s Next
In Part 2, we’ll show you the behind the scenes of our AI training process: how Wizardly builds brand-trained GPTs that stay private, compliant, and unique.
Until then, think of AI less like a replacement and more like a teammate that never needs coffee breaks.
Want to learn how to say the right thing, the right way? Click here to learn about our copywrighting strategy.
