AI Isn’t Replacing Strategy—It’s Fueling It
Brand research used to mean weeks of combing through competitor sites, interviewing stakeholders, and guessing how people might perceive your product. Today? AI can do a lot of that legwork for you. We now use AI tools at Wizardly to accelerate and enrich the early stages of brand strategy. These tools give us access to insights that would otherwise take hours (or months) to gather—things like:
- How your audience is searching online
- What language they actually use (not what you think they use)
- How competitors are framing their products
- What ideas already feel crowded in your space
- Where there might be white space for you to own
In essence: AI tools help us reverse-engineer audience behavior and perception. And when we get that right, your brand becomes more intuitive to your buyers, whether you’re naming a biotech startup or launching a new product suite.
Practical Use Cases
Here’s how we use AI in the research phase of branding projects:
- Naming New Companies or Products AI can analyze thousands of words and their associations to spot patterns that signal strength, novelty, or relevance.
- Writing Web Copy We test different headlines, tones, and calls to action based on real-time data about what phrases your audience clicks on, or avoids.
- Brand Positioning AI can help identify common themes in your space (what’s overused? what’s fresh?) so your brand doesn’t blend in.
Prompt You Can Try:
“Act as a brand strategist. Here’s my product: [insert product]. Who are my top three competitors? What words do their customers associate with them? What white space can my brand occupy?”
Why This Matters:
In industries like biotech, where complex ideas need to be understood in seconds, clarity and relevance are non-negotiable. AI helps us deliver both, without sacrificing nuance or depth. This isn’t about cutting corners. It’s about getting smarter faster, so your brand can move with more confidence. Need help using AI the right way in your branding process? Work with Wizardly to turn data into design decisions. Coming Wednesday: Post 2 in our AI series – how we use AI to test big brand ideas, explore pros and cons, and pressure-test decisions before you commit.
Need help using AI the right way in your branding process? Work with Wizardly to turn data into design decisions.
