You don’t want to just flip it. I need to start fresh. Okay. Sorry. Yeah.
How do you know it’s time for a branding change? Change in the branding world is a scary word, right? But it’s like updating your wardrobe. You got to keep fresh, all right? Brands evolve, and so should their image. It’s not about changing who you are. It’s What about showing how you’ve grown over the years? You’re not just selling a product or service, you’re also selling your trust, your expertise, your experience, the long term relationships you’ve had in your company.
So how do you know when it’s time to update your visuals? First, Listen to your clients. Are they seeing you the way you want to be seen? We had a client that was top-notch in IT solutions, but their brand screamed the early 2000s. It didn’t reflect their innovative edge. Feedback from their clients hinted it was time for a change. Next, look at your competitors, okay? If they’re evolving and you’re not, you’re risking falling behind. It’s not about copying them. It’s about just staying in the game. Also, consider your internal growth. Have your services evolved? Have you tapped into new markets or technologies?
Your brand should mirror your current capabilities and the vision you have for your company. So when you feel that there’s a gap between what you are and how you’re being perceived, that’s your cue. It’s time to change. And this isn’t just about getting a new logo or new colors. It’s about aligning your brand with your business’s evolution and the value you bring to your clients. Embrace it as an opportunity to reinforce the position in the market and reaffirm that commitment to your clients.
Want to hear more? We’re at Wizardly.co but not .com.
