Off-camera question: “How do you differentiate between brand strategy and branding design with clients?”
Brand strategy and design – two sides of the same coin, yet distinct. Our best design clients know their problem, they’re decisive, and they value our expertise. They’re like a well-oiled machine, clear on what they want and open to evolution. But ultimately at the end of the day, we get to partner with what they already know to create good designs.
On the other hand, our strategy clients are full of questions. They’re exploring, discovering, and we’re there to guide them through this maze. Both are rewarding in their own way, and both end with a heartfelt ‘thank you.’ That’s the real win for us.
