XtalPi

Biotech Case Study

Branding for the New Age of Biotech

XtalPi is shaping the future of drug discovery with a unique fusion of AI and automation. They needed a digital presence that could match their scientific sophistication while making complex ideas feel intuitive and human. We partnered with them to modernize their web design, sharpen their brand messaging, and create a UX that feels effortless to navigate.

Our Role

Brand Identity
Illustration
Web Design
Web Development
Brand Collateral

Engagement

2025

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Elegant UX for Complex Science

We structured the site with the user’s journey in mind, balancing sleek UI design with deep scientific credibility. The homepage delivers clarity and trust within the first few seconds:

Immediate value prop: “Drug discovery powered by AI & Automation”
Visually engaging modules that explain each platform (Software, Drug Discovery, Discovery Chemistry, and Solid State Research)
Smart visual hierarchy guides users from high-level overviews into deeper platform capabilities

Interactive Data + Impact Visuals

Showing vs. Telling

Instead of overloading users with paragraphs of technical copy, we focused on interactive modules and bite-sized graphics to show results. A great example:

Before/After AI impact graphics clearly showcase efficiency gains
Results-driven layout emphasizes metrics over marketing

Creative Direction

Modern, Confident, and Cutting-Edge

We elevated the brand with a bold and futuristic visual identity. The dark-mode aesthetic reflects the high-tech focus of the company while allowing vibrant scientific visuals to stand out. Typography is crisp and minimal, while subtle gradients and motion elements add a sense of dynamism.

Highlights include:

Simplified mega nav design to group platform offerings
Integrated animations and microinteractions for seamless engagement
Mobile-friendly design that performs beautifully across all screens

2021:

A Vibrant Visual Direction

As Clearloop’s digital transformation journey progressed, it was time to breathe new life into their visual identity. Wizardly’s creative team went to work, crafting a myriad of bright, cheerful illustrations with playful yet expert animations. These visuals spoke volumes about Clearloop’s mission to bring solar energy to middle America. The design assets found their home on Clearloop’s WordPress site, forming a captivating narrative of sustainability, innovation and joy.

2022:

An Interactive Innovation

In 2022, Clearloop’s visionary CEO, Laura Zapata, had an idea that pushed the boundaries of design and technology. After launching their groundbreaking solar energy project in Jackson, Tennessee, she envisioned an interactive dial that would showcase how much energy they were reclaiming for the city, in real time, 24 hours a day. Wizardly’s development team embraced the challenge, crafting a code based on current readings that animated a sundial on their website. This interactive feature juxtaposes carbon avoided with solar energy gained, offering an engaging and educational experience for Clearloop’s audience. Oh, and that year we gave Clearloop a whole lotta print and deck goodies!

2022:

A Transformational Acquisition

Silicon Ranch Corporation, one of the nation’s largest independent power producers, recognized the potential of Clearloop’s groundbreaking work and acquired the clean tech pioneer. This acquisition marked a significant milestone, expanding Silicon Ranch’s offerings to corporate buyers seeking comprehensive renewable energy solutions. Clearloop continued to operate under its brand, led by CEO Laura Zapata, sharing office space with Silicon Ranch.

Case Studies Summary

The journey with Clearloop showcases Wizardly’s commitment to supporting innovative companies on their quest for sustainable impact. We thrive on collaborating with trailblazing tech startups during their funding phases, helping them position their brands to engage with both audiences and investors effectively. As Clearloop’s story of sustainability and clean energy continues to unfold, we look forward to exploring new narratives and embracing future chapters of design and innovation together.

Explore the Site

Case Studies Summary

XtalPi sits at the forefront of AI-powered pharmaceutical innovation—but their previous website didn’t reflect the boldness or clarity of their work. Wizardly partnered with the XtalPi team to craft a digital experience that mirrors the intelligence, speed, and complexity of their platform—without overwhelming users.

From streamlined navigation to visual storytelling, we helped translate deep science into digestible, elegant design. The result? A high-impact website that brings automation, software, and scientific expertise into sharp focus—making it easier for investors, partners, and scientists to understand XtalPi’s value at a glance.