XtalPi
Biotech Case Study
Branding for the New Age of Biotech
XtalPi is shaping the future of drug discovery with a unique fusion of AI and automation. They needed a digital presence that could match their scientific sophistication while making complex ideas feel intuitive and human. We partnered with them to modernize their web design, sharpen their brand messaging, and create a UX that feels effortless to navigate.
Our Role
- Brand Identity
- Illustration
- Web Design
- Web Development
- Brand Collateral
Engagement
- One-time Project
Elegant UX for Complex Science
We structured the site with the user’s journey in mind, balancing sleek UI design with deep scientific credibility. The homepage delivers clarity and trust within the first few seconds:
Immediate value prop: “Drug discovery powered by AI & Automation”
Visually engaging modules that explain each platform (Software, Drug Discovery, Discovery Chemistry, and Solid State Research)
Smart visual hierarchy guides users from high-level overviews into deeper platform capabilities
Interactive Data + Impact Visuals
Showing vs. Telling
Instead of overloading users with paragraphs of technical copy, we focused on interactive modules and bite-sized graphics to show results. A great example:
Before/After AI impact graphics clearly showcase efficiency gains
Results-driven layout emphasizes metrics over marketing
Creative Direction
Modern, Confident, and Cutting-Edge
We elevated the brand with a bold and futuristic visual identity. The dark-mode aesthetic reflects the high-tech focus of the company while allowing vibrant scientific visuals to stand out. Typography is crisp and minimal, while subtle gradients and motion elements add a sense of dynamism.
Highlights include:
Simplified mega nav design to group platform offerings
Integrated animations and microinteractions for seamless engagement
Mobile-friendly design that performs beautifully across all screens
Our Role
XtalPi leads in AI-powered pharma innovation, but their old site lacked clarity. Wizardly redesigned their digital presence to capture the intelligence and speed of their platform with a clean, intuitive experience. The result: a bold website that translates complex science into elegant design, making XtalPi’s value clear to investors, partners, and scientists.
- Information architecture
- Art direction
- UX/UI strategy
- Visual styling for software modules
- 25 page WordPress website
- Custom web illustrations
- Custom development + usable code
- High fidelity UI mockups
- Custom iconography + system illustrations
- deck design
- Branded illustration work
