Medicilon

Biotech Case Study

Medicilon is a global biotech CRO supporting early-stage pharmaceutical research and discovery. As their team expanded internationally, they needed a modern, credible digital presence to match the scale and precision of their work. Our task was to translate the complexity of their offering into a clear, compelling brand experience.

Our Role

Brand Strategy
Website Redesign
Visual Design System
Web Development

Engagement

2025

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Communicating global capability and scientific credibility

Medicilon’s work spans preclinical research, drug discovery, and therapeutic development. We crafted a modular design system to organize this complexity while guiding diverse audiences—from researchers to investors—to what matters most.

The layout prioritizes clarity, while highlighting real case examples and service breadth with visual punch.

Science in motion: translating data into design

Our visual approach emphasized clarity and minimalism, paired with subtle gradients and molecular motifs. These elements reinforce Medicilon’s position at the intersection of science and technology.

We used soft geometry and glowing elements to suggest innovation without overwhelming the content—creating a digital aesthetic that feels both clinical and modern.

Building trust through design

To strengthen their brand presence, we aligned Medicilon’s visuals and copy tone with their core values: precision, partnership, and scientific excellence.

Messaging was carefully adjusted to reflect their global reach and technical strength—while keeping the site approachable for non-technical stakeholders. Content hierarchy, typography, and whitespace were all leveraged to improve readability and user trust.

2021:

A Vibrant Visual Direction

As Clearloop’s digital transformation journey progressed, it was time to breathe new life into their visual identity. Wizardly’s creative team went to work, crafting a myriad of bright, cheerful illustrations with playful yet expert animations. These visuals spoke volumes about Clearloop’s mission to bring solar energy to middle America. The design assets found their home on Clearloop’s WordPress site, forming a captivating narrative of sustainability, innovation and joy.

2022:

An Interactive Innovation

In 2022, Clearloop’s visionary CEO, Laura Zapata, had an idea that pushed the boundaries of design and technology. After launching their groundbreaking solar energy project in Jackson, Tennessee, she envisioned an interactive dial that would showcase how much energy they were reclaiming for the city, in real time, 24 hours a day. Wizardly’s development team embraced the challenge, crafting a code based on current readings that animated a sundial on their website. This interactive feature juxtaposes carbon avoided with solar energy gained, offering an engaging and educational experience for Clearloop’s audience. Oh, and that year we gave Clearloop a whole lotta print and deck goodies!

2022:

A Transformational Acquisition

Silicon Ranch Corporation, one of the nation’s largest independent power producers, recognized the potential of Clearloop’s groundbreaking work and acquired the clean tech pioneer. This acquisition marked a significant milestone, expanding Silicon Ranch’s offerings to corporate buyers seeking comprehensive renewable energy solutions. Clearloop continued to operate under its brand, led by CEO Laura Zapata, sharing office space with Silicon Ranch.

Case Studies Summary

The journey with Clearloop showcases Wizardly’s commitment to supporting innovative companies on their quest for sustainable impact. We thrive on collaborating with trailblazing tech startups during their funding phases, helping them position their brands to engage with both audiences and investors effectively. As Clearloop’s story of sustainability and clean energy continues to unfold, we look forward to exploring new narratives and embracing future chapters of design and innovation together.

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