Biotech Branding Strategy: Building Trust & Securing Funding
Big Funding, Bigger Expectations The biotech world is evolving at lightning speed, and 2024’s wave of megarounds proves it. Companies are securing larger, more publicized funding rounds, but it’s not just about the money—it’s about the story that funding tells. Big Money Comes with Big Expectations A $100M+ funding round transforms a biotech company from […]
Attention spans are shrinking: 8 ways to keep audiences engaged
Is it true our audience now has the attention span of a goldfish? It’s complicated, but one thing is clear: consumer attention spans are on the decline, and it’s changing the game for marketers. A famous Microsoft study in 2015 pegged the average internet user’s attention at about 8 seconds – shorter than a goldfish’s. […]