ConCntric

SOFTWARE + TECHNOLOGY

ConCntric had a product that finally unified preconstruction: estimating, procurement, budgeting, and planning, all in one platform. What they needed was a brand and website that could explain that clearly to general contractors who have been burned by point solutions before.We rebuilt the ConCntric brand and web experience from the ground up. New visual identity, full website overhaul, content strategy, and WordPress development across 20+ pages and 50+ posts. The result is a site that stops visitors from asking what this is and gets them straight to needing it.

Our Role

Engagement

Making complex software feel inevitable, not complicated.

General contractors in preconstruction are skeptical by nature. They have been promised software that would transform their workflow before. Most of it did not deliver. ConCntric had to overcome that skepticism fast, without oversimplifying a genuinely complex platform.

We structured the site around outcomes, not features. Instead of listing what the platform does, visitors see what changes for their team. Every section answers a job-role-specific question: what does this do for my estimators? For my precon managers? For the executive trying to hit margin targets? Outcomes first. Features second. Proof throughout.

A visual identity that earns trust with serious contractors.

Construction is a trust-first industry. The ConCntric brand needed to look as serious as the problems it solves. Not startup-cute, not overly enterprise-corporate. We built a visual system at the intersection of precision and clarity: clean lines, data-forward layouts, and a visual language grounded in the actual work of preconstruction.

The new site launched with a full design system, custom iconography, and a brand voice that speaks to experienced precon pros, not tech enthusiasts. When buyers compare ConCntric to point solutions, the brand signals they are in a different category entirely. Because they are.

20+ pages. 50+ posts. One unified brand voice.

ConCntric did not need a homepage refresh. They needed a complete web presence: product pages, role-based solution pages, customer success stories, a resource library, and a blog archive, all with consistent voice, visual treatment, and conversion intent.

We built the full site in WordPress with a custom Elementor design system. Every page template was designed to scale. The ConCntric team can now create new pages that look native to the site without starting from scratch, and without calling us every time they need a new section.