Logo and visual identity design
Your logo is more than a mark, it’s the face of your company. For biotech, software and life sciences brands, a strong visual identity signals credibility to investors, simplifies complex science for partners, and builds trust with customers. Without it, you risk being forgotten.
Deliverables you can use right away
Visual branding and identity systems that scale as you do
We design brand identities built for launch *plus* growth. Our process balances strategy with efficient execution so your brand feels credible from day one and remains consistent as you scale.
What’s included
Logo Design
Your logo is often the first thing people recognize, so it needs to feel credible across every setting. We create primary and alternate marks designed for both digital and print use, ensuring flexibility without losing impact. Each logo is delivered in multiple formats, making it easy to drop into decks, websites, collateral, and merchandise. The result is a mark that looks sharp on a lab coat, a conference banner, or an investor slide.
- Logo marks
- Color palette
- Typography set
- Style guide
Visual Identity System
A strong logo is only part of the picture. We develop the full identity system around it — from color palette and typography to iconography and supporting design elements. Together, these components form the backbone of your brand, creating a cohesive look and feel that holds up across every touchpoint. The system ensures that no matter who is designing or printing on your team, the results feel consistent and unmistakably yours.
- Cohesive color palette
- Typography and iconography
- Scalable design elements
Brand Guidelines
Brand consistency doesn’t happen by chance. What you need are thoughtful brand strategy that leads to practical guidelines to serve as a reference for anyone creating materials on your behalf. These guidelines outline logo usage, color rules, typography, imagery, and tone considerations. The goal is to protect your brand’s integrity so your team, partners, and vendors always present a unified and professional identity.
- Brand usage guidelines
- Reference documentation
Logo Design Beliefs
What every strong logo should deliver
Strong logos do more than look good. They scale cleanly from favicon to booth wall, work across digital and physical uses, and stay consistent in every format. We build your identity as a system with a family of marks sized for different moments. The result is easy recognition wherever your brand shows up.
A logo needs to work in every context, not just one perfect-size mockup. From the smallest social avatar to a massive conference banner, it should remain clear, legible, and recognizable. We design marks that adapt without distortion, so your identity looks professional wherever it lives.
A great logo is more than a symbol — it’s a tool. It should fit seamlessly into decks, websites, merchandise, lab equipment, and beyond. Our approach focuses on creating marks that are versatile across both digital and physical applications, so you never feel boxed in by your design.
One logo rarely covers every need. That’s why we design a family of variations — horizontal, stacked, wordmarks, and simplified icons. Each version is crafted to work in specific scenarios while staying true to the same core identity, giving you flexibility without sacrificing consistency.
Trust comes from repetition and clarity. Every variation of your logo, from color rules to spacing, should reinforce the same recognizable identity. We build systems that protect that consistency, ensuring your brand always looks aligned no matter who is putting it into play.
“The team at Wizardly are true thought partners and collaborators, bringing fresh thinking and design ideas”
“Collaborating with Meg, Josh and Brittany of Wizardly was a true pleasure. Their openness to taking input and patience made it fun to collaborate.”
“From unique content and campaign concepts to eye-catching logos and design work, Wizardly helps us stand out with truly original marketing assets.”
“Awesome website design services – thorough, patient, and we got a great-looking, on-brand site.”
“This team helped us bring the site to life on a tight timeline without compromising quality. ”
Frequently Asked Questions
How long does a logo + identity project take?
How long does a logo + identity project take?
Do you handle naming and trademarks?
Do you handle naming and trademarks?
Can you extend our identity to the web and decks?
Can you extend our identity to the web and decks? 