Ketryx

technology Case Study

Ketryx’s FDA regulatory compliance software speeds up the development of medical devices. Even though they were a fully-funded startup in the technology space, they were still missing important brand elements and a website to match their innovative approach to complex problems and show off their groundbreaking product. Enter the magic:

Our Role

Engagement

Brand Identity

For Ketryx, we established a modern color palette and typography that reflected their commitment to precision and trust. Each color was chosen to balance a calming presence with professionalism, while the clean typography gave their brand a modern and approachable feel. We also reimagined their product dashboards, distilling them into a sleek, cohesive visual that matched their new illustration style.

During our brand discovery process, we uncovered a key metaphor to shape Ketryx’s story: the idea of medical device compliance as a confusing maze for developers. Ketryx’s role became clear—they pull developers out of the maze and place them on a conveyor belt, symbolizing the streamlined efficiency of the software manufacturing lifecycle that Ketryx enables. This powerful narrative shaped their overall brand story and visual identity.

Website Design

Ketryx’s new website design centers around a clean, spacious UI, ensuring clarity and ease of navigation for their users. With an emphasis on white space, the site guides users through clear, defined flows, making it easy to explore Ketryx’s complex product features.

Over our 3 month engagement, we designed 30 custom pages in Figma for desktop and mobile and built a comprehensive component library to support future expansion. Our primary goal was ensuring that every element of the design system remains consistent and scalable as Ketryx grows.

Illustrations

Using an isometric view, hard outlines, and soft fills, we brought Ketryx’s story to life through visuals that balanced complexity with clarity. The illustrations featured key metaphors like mazes, assembly lines, and conveyor belts, representing the tools and processes that Ketryx provides for developers. To keep the focus on these intricate graphics, we used a simple color palette, ensuring that the visuals remained clean and easy to understand.

We also played with the concept of cards moving along the assembly line—these cards represented the software that developers create using Ketryx’s tools. As the cards moved along, they expanded into detailed views, interconnected through lines that highlighted the precision and interconnectedness of Ketryx’s platform.