Alloy Therapeutics

Biotech Case Study

Designed to scale across therapeutic areas

Over the course of a multi-year partnership, we’ve collaborated closely with Alloy to refine and evolve their digital presence as their platform, partnerships, and story have grown. Our work began with a single website and has grown into a comprehensive brand and user experience system—designed to scale across therapeutic areas, investor updates, and digital product launches.

Our Role

Brand Identity
Illustration
Web Design
Web Development
Brand Collateral

Engagement

2022-2025

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Bold, yet deeply human

We’ve helped Alloy build a design language that’s bold, scientific, and deeply human—reflecting the company’s mission to democratize drug discovery. As Alloy expanded into new business units and ventures, we created a flexible identity system that could stretch across brands, maintain consistency, and still feel fresh and distinct.

Visual identity expansion across multiple therapeutic areas
System for modular iconography and branded web animations
Ongoing creative collaboration across design and marketing

Makes complex science feel intuitive

Alloy’s web presence is designed to meet the needs of multiple audiences—from biotech founders and partners to researchers and investors. We designed a site that makes complex science feel intuitive, with clear user flows, fast-loading pages, and bold headlines that reinforce Alloy’s positioning as a leader in biotech innovation.

Site architecture and copywriting for key audience segments
UX strategy to support both storytelling and lead generation
Scalable component library used across new site launches

From the lab to the boardroom

We continue to evolve Alloy’s visuals through every campaign, page, and pitch. From launch graphics to science explainers, we’re the creative arm that helps Alloy translate their science into stories that resonate—whether you’re in the lab or the boardroom.

Data visuals and platform graphics
Product illustrations and custom iconography
Campaigns and microsites for new launches

2021:

A Vibrant Visual Direction

As Clearloop’s digital transformation journey progressed, it was time to breathe new life into their visual identity. Wizardly’s creative team went to work, crafting a myriad of bright, cheerful illustrations with playful yet expert animations. These visuals spoke volumes about Clearloop’s mission to bring solar energy to middle America. The design assets found their home on Clearloop’s WordPress site, forming a captivating narrative of sustainability, innovation and joy.

2022:

An Interactive Innovation

In 2022, Clearloop’s visionary CEO, Laura Zapata, had an idea that pushed the boundaries of design and technology. After launching their groundbreaking solar energy project in Jackson, Tennessee, she envisioned an interactive dial that would showcase how much energy they were reclaiming for the city, in real time, 24 hours a day. Wizardly’s development team embraced the challenge, crafting a code based on current readings that animated a sundial on their website. This interactive feature juxtaposes carbon avoided with solar energy gained, offering an engaging and educational experience for Clearloop’s audience. Oh, and that year we gave Clearloop a whole lotta print and deck goodies!

2022:

A Transformational Acquisition

Silicon Ranch Corporation, one of the nation’s largest independent power producers, recognized the potential of Clearloop’s groundbreaking work and acquired the clean tech pioneer. This acquisition marked a significant milestone, expanding Silicon Ranch’s offerings to corporate buyers seeking comprehensive renewable energy solutions. Clearloop continued to operate under its brand, led by CEO Laura Zapata, sharing office space with Silicon Ranch.

Case Studies Summary

The journey with Clearloop showcases Wizardly’s commitment to supporting innovative companies on their quest for sustainable impact. We thrive on collaborating with trailblazing tech startups during their funding phases, helping them position their brands to engage with both audiences and investors effectively. As Clearloop’s story of sustainability and clean energy continues to unfold, we look forward to exploring new narratives and embracing future chapters of design and innovation together.

Explore the Site

Case Studies Summary

Over the years, Alloy has trusted Wizardly as a strategic design partner across every phase of their growth. What started as a website redesign has become an ongoing collaboration, elevating the brand experience across digital and visual touchpoints.