The Creative Process in Design: Why Timelines Matter
Here’s your friendly PSA: the creative process in design isn’t linear. And if you’re in charge of deadlines, launches, or stakeholder sign-off, here’s why that matters. We know the pressure’s real—budgets, campaign windows, sales targets. But here’s what your designers (and developers and writers) wish more CMOs and project leads understood: 1. Design Isn’t Manufacturing […]