Embracing AI in Creative Agencies and Design
Off-camera question: “Does AI scare you as a creative director?” AI taking over? Bring it on! It’s a tool, not a replacement. With AI, we’re back to being creators, not just operators. It’s freeing up time for client interactions, deeper research, and yes, even more creative options. It’s like having a super assistant who’s really […]
The Future of Marketing: Conversational and Immediate
Question: “What’s next for marketing in 2024?” Conversations are the new marketing currency. “Forbes’ 2024 outlook shows a shift towards conversational marketing. This isn’t just about speed; it’s about relevance and immediacy. The era of waiting is over. Today’s consumers want instant, meaningful dialogues. This shift challenges us to rethink customer interaction – not as […]