Invetech
Biotech Case Study
Invetech is a global engineering firm that designs, develops, and manufactures diagnostic instruments and cell and gene therapy automation systems. After 38 years and hundreds of projects, their capability had outgrown their website — visitors couldn’t tell what Invetech actually did. Our task was to make a sprawling, deeply technical business legible in seconds.
Our Role
- Brand Strategy
- Content Architecture
- Website Redesign
- Web Development
Engagement
- 2026
Making 38 years of engineering legible in ten seconds
Invetech serves two very different markets from one company: diagnostics and cell and gene therapy. The old site tried to organize by service and by industry at the same time, so visitors had to hold two mental models at once. The most common piece of feedback was also the most damaging — people weren’t sure what Invetech did.
We started with strategy, not layout. Two workshops mapped four buyer personas and what each one needs to see before they’ll take a call. That work became a need-based sitemap and a page-by-page content guide with a goal, a word count, and a proof point for every page on the site.
A visual system built for technical readers
The audience is time-pressed engineers and VPs, so the design earns attention instead of demanding it. Real photography from Invetech’s labs, cleanrooms, and build floors replaced stock science imagery, and a restrained type and color system lets the work carry the page.
We built the site as a component library in Elementor — capability grids, case study tiles, proof strips, service cards — so every new page assembles from parts the team already knows. The system holds together as the site grows.
Proof where the decision actually happens
Invetech is not the low-cost option, and the site never pretends otherwise. Rather than compete on price, every page reinforces the cost of choosing the wrong partner: 38 years of precedent, 300+ engineers and scientists, ISO 13485 certification, and engineering and manufacturing across two continents.
Case studies, client logos, and capability detail sit close to each decision point, so a buyer reaches the contact form already convinced. GA4 and HubSpot were wired in at launch so Invetech can see exactly which pages are doing that work.
Our Role
The new site gives Invetech a shopfront that matches the caliber of their engineering. Just as important, their team runs it. We handed over a documented design system and trained their marketing group to build, style, and publish pages on their own.
Creative Direction
- Brand strategy workshops
- Audience & persona mapping
- Content architecture & sitemap
Web Design and Dev
- UX strategy
- Responsive WordPress build
- GA4 & HubSpot integration
Visual Design
- Visual identity refresh
- Component & module library
- Mini brand guide