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Wanna be a brand powerhouse? Then know thyself. And use that knowledge to show your audience only what they want to see.

Here’s a brand challenge: can you dive deep into knowing who you are, and then come back up to the surface to view your brand as others do? When it comes to branding, the old adage “know thyself” is still relevant and powerful because of its simplicity. It’s a call to delve deeper, beyond the surface of product, logos and taglines, into the heart of who your company is at the core. But “Knowing Thyself” as a brand should be both an inward journey and a mirror analyzing how the world sees you.

Brand Wisdom is understanding not just who you are but ALSO how your audience perceives you. It’s a house of mirrors between identity and perception, where each panel reveals more about your core values, your mission, and ultimately, your connection with the community you serve.

As you sell your brand to the world this week, remember that the most successful brands remain true to themselves even while adapting to the ever-changing needs of those they aim to reach. They also choose to reflect the part of their brand that connects the most to the heart of their audience. 

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