Priority Commerce
Case Study
An opportunity to transform a SaaS company like Priority Commerce was a dream come true. Armed with a wealth of expertise in user flows, copywriting, and information re-architecture, we took on the Herculean task of consolidating eleven (11!) websites into one cohesive platform. Our partner agency scripted the entire project and defined the new site’s architecture. That’s where Wizardly stepped in, ready to shape the project’s design concepts and create hundreds of prototypes in 12 weeks time.
Our Role
- Brand Strategy
- Website Redesign
- UX & Visual Design System
- Web Development
Engagement
- One-time Project
Unveiling a New Visual Identity
In the heart of Summer 2022, our collaborative journey with our friends at Morrison Agency and Priority Commerce began. Together, we embarked on the quest to uncover the perfect visual direction and define a compelling brand strategy. Our mission was clear: to encapsulate the essence of Priority Commerce’s unique identity through our design work, including illustrations that would breathe life into their digital presence.
Crafting a Unique Digital Experience
With visual direction firmly established, we dove into the intricate world of UX and UI design. Armed with a new visual direction, we introduced a truly distinctive UI that would set Priority Commerce apart. Our team meticulously crafted wireframes and prototypes, covering every detail across both desktop and mobile platforms. By the time we were done, we had produced over 150 pages of work, all designed in Figma.
Revisions Galore!
As the project timeline ticked away, we faced the crunch head-on. Revisions became our daily bread, as we tirelessly honed and fine-tuned every aspect until the client was not just satisfied but delighted with the result. Our unique ability to serve as the client-facing interface during revisions and represent our intermediary agency seamlessly was a testament to our commitment to delivering excellence.
Our Role
The Priority Commerce project was a testament to the power of collaboration and the remarkable results that can be achieved when different strengths come together. This case study underscores our ability to work within other agencies and tackle complex design challenges.
- User Research
- Visual Identity & Strategy
- Illustration & Iconography
- UX & UI Design
- Figma Wireframes
- Interactive Prototypes
- Responsive Design
- Custom illustrations
- Component-based design system
- Data visualization templates
