Let’s talk brand stories: Keep it real, make it stick

Alright, let’s dive into something that’s buzzing a lot lately – brand stories. But not in the way you’re used to hearing about them. No fancy jargon here, just straight talk about what works and why it matters.

What’s Your Story?

Every brand’s got a story to tell. But how you spin that tale? That’s what sets you apart. Here’s the lowdown:

• Audience Hero: Make your audience the star of the show. It’s their journey, their challenges. Your brand? It’s the trusty sidekick helping them win the day.

• Problem + Solution: Everyone loves a good makeover story. Show how your brand tackled a big challenge head-on and came out shining. It’s your chance to flex a little.

• Origin: Why’d you start this gig in the first place? This is the heart-to-heart moment where you share your ‘why’. It’s about getting real and relatable.

• Success: Nothing beats a happy ending. Share those wins, the big transformations your brand has led to. It’s proof that what you’re doing matters.

Keeping It 100%

Now, crafting a story that sticks isn’t just about picking a type and running with it. Here’s the real deal on making your story hit home:

• Be True: Authenticity wins, period. If it doesn’t feel real, it won’t resonate.

• Be Provocative: Shake things up. Offer a fresh take that gets people talking.

• Be Timely: What’s happening now matters. Link your story to the current vibe for that extra relevance.

• Be Emotional: Hit ‘em in the feels. Stories that stir something inside? That’s the gold.

• Be Intentional: Every bit of your story should point back to what you stand for. If it doesn’t, it’s just noise.

So there you have it. Telling a brand story isn’t about putting on a show. It’s about keeping it real, making that human connection, and yeah, maybe even making someone’s day a bit better with what you have to say. That’s the kind of story that sticks with folks long after they’ve scrolled past.

What’s your brand story? More importantly, how are you keeping it real? Let us know on LinkedIn.