Clearstart

Agency Case Study

Clearstart is a marketing agency with a bold vision—specializing in helping venture-backed, early-stage companies achieve marketing as big as their dreams.

When they approached us at Wizardly for a complete overhaul of their logo, branding, and website design, we knew this would be a true collaboration. With their own team of talented designers and thoughtful marketers, every step of this project was a partnership, blending our expertise with theirs to create something extraordinary.

Our Role

Brand Identity
Logo Design
Illustration
Web Design

Engagement

2024

View Live Website

Brand Identity

The heart of our work with Clearstart was developing a brand identity that reflected their clean, subtle, and sophisticated approach to client work. We went big on simplicity, creating a versatile library of submarks and icons that could be used interchangeably across the brand.

These elements are the backbone of the Clearstart identity—simple yet powerful, much like the strategic marketing they deliver to their clients. The subtle gradients woven throughout the brand speak to the creativity that Clearstart infuses into every project. It’s a brand that feels modern, polished, and ready to make a big impact.

Web Design

When it came to the website, we focused on clear, human-centered messaging that connects directly with Clearstart’s audience. One section we’re particularly proud of is the value proposition callout on the homepage. It’s more than just a statement—it’s a conversation with their customer base.

It identifies their pain points and immediately offers solutions, all while maintaining the clean and sophisticated aesthetic that defines Clearstart. The website design is not just a digital presence; it’s an extension of Clearstart’s commitment to delivering top-tier marketing strategies for companies ready to grow.

2021:

A Vibrant Visual Direction

As Clearloop’s digital transformation journey progressed, it was time to breathe new life into their visual identity. Wizardly’s creative team went to work, crafting a myriad of bright, cheerful illustrations with playful yet expert animations. These visuals spoke volumes about Clearloop’s mission to bring solar energy to middle America. The design assets found their home on Clearloop’s WordPress site, forming a captivating narrative of sustainability, innovation and joy.

2022:

An Interactive Innovation

In 2022, Clearloop’s visionary CEO, Laura Zapata, had an idea that pushed the boundaries of design and technology. After launching their groundbreaking solar energy project in Jackson, Tennessee, she envisioned an interactive dial that would showcase how much energy they were reclaiming for the city, in real time, 24 hours a day. Wizardly’s development team embraced the challenge, crafting a code based on current readings that animated a sundial on their website. This interactive feature juxtaposes carbon avoided with solar energy gained, offering an engaging and educational experience for Clearloop’s audience. Oh, and that year we gave Clearloop a whole lotta print and deck goodies!

2022:

A Transformational Acquisition

Silicon Ranch Corporation, one of the nation’s largest independent power producers, recognized the potential of Clearloop’s groundbreaking work and acquired the clean tech pioneer. This acquisition marked a significant milestone, expanding Silicon Ranch’s offerings to corporate buyers seeking comprehensive renewable energy solutions. Clearloop continued to operate under its brand, led by CEO Laura Zapata, sharing office space with Silicon Ranch.

Case Studies Summary

The journey with Clearloop showcases Wizardly’s commitment to supporting innovative companies on their quest for sustainable impact. We thrive on collaborating with trailblazing tech startups during their funding phases, helping them position their brands to engage with both audiences and investors effectively. As Clearloop’s story of sustainability and clean energy continues to unfold, we look forward to exploring new narratives and embracing future chapters of design and innovation together.

Explore the Site