Ércule

Agencies Case Study

At Wizardly, we live for the excitement of reimagining brands, especially when our clients are eager to take bold risks. Ercule.co is one of those standout brands. Their commitment to impactful work and innovative content marketing tools inspired us to embark on a creative journey together. Our mission was to make Ercule.co not just stand out, but to truly shine in their industry.

Our Role

Brand Identity
Logo Design
Illustration
Web Design

Engagement

2023-2024

Brand Identity

The challenge was clear: what’s the next chapter for Ercule.co? We dove deep into research, evaluating user needs, market trends, and competitors. We mapped out two predictable styles and introduced a curveball—a daring visual direction that blended the sophistication of Saul Bass with the playful ingenuity of a Rube Goldberg machine. To our delight, Ercule.co embraced the curveball, a testament to their adventurous spirit and trust in our vision. The result was a visual identity that was as captivating as it was unexpected.

Identified Pain Points
Set Project Goals
Conducted User, Competitor, and Market Research
Presented Visual Identity Concepts

Web Design

With a clear direction set, our design and UX teams got to work. The process was a collaborative dance, with Ercule.co involved at every step. We transformed the initial concepts into a living, breathing brand identity. From the logo design that captured their innovative essence to website prototypes that embodied their playful yet professional approach, every detail was crafted with care. The outcome was a brand story that resonated deeply with their audience, conveying both their expertise and their unique character.

Collaborated Closely with Ercule.co
Brought Concepts to Life
Developed a Cohesive Logo and Visual Identity
Delivered Engaging Website Prototypes

2021:

A Vibrant Visual Direction

As Clearloop’s digital transformation journey progressed, it was time to breathe new life into their visual identity. Wizardly’s creative team went to work, crafting a myriad of bright, cheerful illustrations with playful yet expert animations. These visuals spoke volumes about Clearloop’s mission to bring solar energy to middle America. The design assets found their home on Clearloop’s WordPress site, forming a captivating narrative of sustainability, innovation and joy.

2022:

An Interactive Innovation

In 2022, Clearloop’s visionary CEO, Laura Zapata, had an idea that pushed the boundaries of design and technology. After launching their groundbreaking solar energy project in Jackson, Tennessee, she envisioned an interactive dial that would showcase how much energy they were reclaiming for the city, in real time, 24 hours a day. Wizardly’s development team embraced the challenge, crafting a code based on current readings that animated a sundial on their website. This interactive feature juxtaposes carbon avoided with solar energy gained, offering an engaging and educational experience for Clearloop’s audience. Oh, and that year we gave Clearloop a whole lotta print and deck goodies!

2022:

A Transformational Acquisition

Silicon Ranch Corporation, one of the nation’s largest independent power producers, recognized the potential of Clearloop’s groundbreaking work and acquired the clean tech pioneer. This acquisition marked a significant milestone, expanding Silicon Ranch’s offerings to corporate buyers seeking comprehensive renewable energy solutions. Clearloop continued to operate under its brand, led by CEO Laura Zapata, sharing office space with Silicon Ranch.

Case Studies Summary

The journey with Clearloop showcases Wizardly’s commitment to supporting innovative companies on their quest for sustainable impact. We thrive on collaborating with trailblazing tech startups during their funding phases, helping them position their brands to engage with both audiences and investors effectively. As Clearloop’s story of sustainability and clean energy continues to unfold, we look forward to exploring new narratives and embracing future chapters of design and innovation together.

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