Brand strategy for confident growth
Before design comes direction. Brand strategy helps our companies define who they are, what they stand for, and how they’ll be remembered. From investors to customers, clarity of positioning is what builds a lasting brand, and ultimately, it’s what drives growth.
What's included
Strategy that guides every decision
We help you uncover the story at the heart of your brand and turn it into a practical framework for design, messaging, and growth.
What’s included
Positioning + Differentiation
In competitive markets like biotech, software, or SaaS, standing out is non-negotiable. We help you define what makes your company unique and why it matters. The outcome is a clear positioning strategy that communicates your value to investors, partners, and customers in a way that feels distinct and credible.
- Market differentiation
- Investor-focused messaging
- Clear positioning strategy
Mission, Vision, Values
Your mission, vision, and values guide both your team and the audiences you serve. We work with leadership to articulate a clear purpose that aligns internal culture and inspires external stakeholders. The result is a shared foundation your company can lean on for decisions, storytelling, and growth.
- Purpose-driven clarity
- Aligned internal culture
- Inspiring external story
Narrative + Storytelling Frameworks
Science can be complex, but your story shouldn’t be. We translate technical ideas into narratives that are simple, compelling, and credible. These storytelling frameworks help you connect with investors, customers, and partners, making your value not just understandable, but memorable.
- Simplified storytelling
- Compelling investor narrative
- Clear science communication
Brand Playbooks
Consistency builds trust, and brand playbooks are the guardrails that make it possible. We create practical guidelines that unify your messaging, visuals, and strategy. From sales decks to social content, your identity stays aligned across every touchpoint, no matter who’s producing it.
- Practical brand guidelines
- Unified messaging + visuals
- Consistency across touchpoints
“The team at Wizardly are true thought partners and collaborators, bringing fresh thinking and design ideas”
“Collaborating with Meg, Josh and Brittany of Wizardly was a true pleasure. Their openness to taking input and patience made it fun to collaborate.”
“From unique content and campaign concepts to eye-catching logos and design work, Wizardly helps us stand out with truly original marketing assets.”
“Awesome website design services – thorough, patient, and we got a great-looking, on-brand site.”
“This team helped us bring the site to life on a tight timeline without compromising quality. ”
Frequently Asked Questions
How is brand strategy different from visual identity?
How is brand strategy different from visual identity? Strategy defines the foundation—your positioning, story, and values. Visual identity translates that strategy into logos, colors, and design systems.
How long does a brand strategy project take?
How long does a brand strategy project take? Most projects run 4–6 weeks, depending on stakeholder involvement and decision cadence.
Can brand strategy support fundraising?
Can brand strategy support fundraising? Yes, many biotech teams develop strategy specifically to strengthen their investor story and credibility.
