Pathfinder

Agency Case Study

Pathfinder, led by the dynamic Trier Bryant, is at the forefront of advising organizations on people-centric solutions to drive business performance.

As a renowned people-first leadership & inclusion executive and former United States Air Force Captain, Trier needed a brand identity that reflected her expertise and values. Pathfinder required a compelling brand identity, elevated graphics and illustrations, and a unique logo that could emulate the mission and vision. That’s where Wizardly came in.

Our Role

Brand Identity
Logo Design
Illustration
Web Design
Web Development
Deck Design

Engagement

2023-2024

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Brand Identity

Recognizing the importance of a strong visual identity, Pathfinder looked to Wizardly’s expertise to craft a brand that would stand out in the consulting space. We began a journey to create a brand presence that was not only visually striking but also deeply meaningful, resonating with Pathfinder’s founder, audience and mission.

The process involved designing distinctive brand marks and submarks that could be used across various platforms and materials. Our team developed a robust design system that provided consistency across all touchpoints. From typography to color schemes, every element was thoughtfully chosen to embody Pathfinder’s commitment to people-centric solutions. The result was a cohesive brand identity that we feel speaks the language of Pathfinder.

Web Design

For the web design portion, Trier chose Squarespace to build a modern and user-friendly website. The platform allowed us to create a sleek, responsive design that showcased Pathfinder’s services and expertise. Custom icons and graphics were created to match the newly developed brand identity.

Throughout the website, we integrated meaningful graphics and illustrations that highlighted Pathfinder’s focus on people-first solutions. Each page was designed to engage visitors and provide a clear, impactful narrative about Pathfinder’s core mission to transform the workplace.

Deck Design

Understanding the importance of effective communication, Pathfinder needed both a capabilities deck and a branded proposal template. Wizardly’s approach to bespoke deck design ensured that each deck was not only visually appealing but also highly functional and easy to customize.

The capabilities deck highlighted the firm’s expertise and success stories, while the branded proposal template provided a professional and consistent format for presenting new business opportunities. Each element of the deck design was tailored to support Pathfinder’s goal of driving business performance through people-centric solutions.

2021:

A Vibrant Visual Direction

As Clearloop’s digital transformation journey progressed, it was time to breathe new life into their visual identity. Wizardly’s creative team went to work, crafting a myriad of bright, cheerful illustrations with playful yet expert animations. These visuals spoke volumes about Clearloop’s mission to bring solar energy to middle America. The design assets found their home on Clearloop’s WordPress site, forming a captivating narrative of sustainability, innovation and joy.

2022:

An Interactive Innovation

In 2022, Clearloop’s visionary CEO, Laura Zapata, had an idea that pushed the boundaries of design and technology. After launching their groundbreaking solar energy project in Jackson, Tennessee, she envisioned an interactive dial that would showcase how much energy they were reclaiming for the city, in real time, 24 hours a day. Wizardly’s development team embraced the challenge, crafting a code based on current readings that animated a sundial on their website. This interactive feature juxtaposes carbon avoided with solar energy gained, offering an engaging and educational experience for Clearloop’s audience. Oh, and that year we gave Clearloop a whole lotta print and deck goodies!

2022:

A Transformational Acquisition

Silicon Ranch Corporation, one of the nation’s largest independent power producers, recognized the potential of Clearloop’s groundbreaking work and acquired the clean tech pioneer. This acquisition marked a significant milestone, expanding Silicon Ranch’s offerings to corporate buyers seeking comprehensive renewable energy solutions. Clearloop continued to operate under its brand, led by CEO Laura Zapata, sharing office space with Silicon Ranch.

Case Studies Summary

The journey with Clearloop showcases Wizardly’s commitment to supporting innovative companies on their quest for sustainable impact. We thrive on collaborating with trailblazing tech startups during their funding phases, helping them position their brands to engage with both audiences and investors effectively. As Clearloop’s story of sustainability and clean energy continues to unfold, we look forward to exploring new narratives and embracing future chapters of design and innovation together.

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