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Brand Design Assessment
These questions will help us get to know your brand and help superpower our design.
If any of these questions are unknown, feel free to ask your team or a trusted colleague for guidance. You can also request a brand consultation by
clicking here
.
Step
1
of
5
20%
Let's Get To Know You
Name
First
Last
Email
Your business or product name
Where is your business located geographically?
Which business or cultural leaders inspire you?
What is one unique thing that you offer that makes you stand out?
Name one of your personal favorite musical artists.
Are there other team members involved in this project? Add names and emails below.
In 5 years when you look back, what would give this project the most ROI for your business?
Industry
What industry sector(s) is your business in?
What size of company is a good fit, for your products or services?
1-100 employees (small-sized business)
101-999 employees (medium-sized business)
1000+ employees (enterprise business)
Is your product or service B2B or B2C?
B2B
B2C
Both
Other
Other, please provide more details.
Customers and users are looking for solutions to their problems. What problem(s) do your customers solve from your business or service?
List a few of your competitors, nationally or regionally.
Are there any services that your competitors offer that you currently do not?
Are there new offerings or services that you are expecting to launch in the next 6 - 12 months?
Demographics
Our age demographic for our users is (choose one):
18-25
26-40
41-55
56-70
70+
Which geographic locations are ideal for your product?
Southeastern U.S.
Northeastern U.S.
Mid-Atlantic U.S.
Southwestern U.S.
Western U.S.
Midwest U.S.
Northwestern U.S.
International
Other region, country, etc.
Other region, country, etc. please provide more details.
Our gender demographic for our users could be described as:
Mostly male
Mostly female
Equally male and female
Mostly gender nonconforming / LGBTQ+
Target Audience
Describe your ideal consumer: their job title, location, how they are likely to find you, etc.
In a couple of sentences, explain how a customer or user finds and interacts with your brand from start to finish.
Where does your target audience hang out? (physical / digital)
What specific media does your target audience interact with? Names + Titles of: Books, TV, Movies, Magazines, Podcasts
What are you target audiences favorite shops, brands, products? (outside of your industry, guessing is fine)
Brand Design Philosophy
Do you have a brand / logo for your business?
Yes
No
Upload an image file of your logo (PNG, JPEG, .AI, etc.)
Drop files here or
Select files
Max. file size: 50 MB.
Currently, what brands do you model your visuals on? Who do you try to emulate?
When you look at your current brand, what is something you love and want to keep the same?
When you look at your current brand, what is something that you know you want to change?
Select a font that represents how you envision your new brand:
For your new brand design, who do you aspire to "look" like?
Are there any design aesthetics that disgust you? 🙂
By clicking the below, you agree to our privacy policy and verify that the above information is what you are submitting for RFP and contract.
Yes, I agree
Δ
Your Name*
Your Email*
Your Company*
What size of company is a good fit, or not a good fit, for your products or services?
Which industry verticals are ideal? Are there any that are *not* ideal?
In a sentence or two, explain how your products or services fit into your consumers workflows.
Which geographic locations are ideal or not ideal for your product?
Our age demographic could best be described as:
25-40
40-55
50-65
Our gender demographic could best be described as:
mostly male
mostly female
gender neutral
mostly non-conforming / trans
Are there any design aesthetics that disgust you? 🙂
Are there any other attributes to consider that make your consumers ideal or not?
Where does your target audience hang out?
What do they read? Both online and offline?
What is your website's primary call to action?
Read More - Go deeper in the site
Email Us
Join a Mailing List
Follow Us on Social Media
Give Us Money 🙂
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What does your target audience search for online to find your website currently?
What keywords or services are user's searching for to find your competitors? What keywords are they capitalizing on that your business is not currently going after?
What new functions (if any) do you want your website to have?
Δ
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