“Wizardly has served as an incredible design extension of our lean internal marketing operations. They are true thought partners and collaborators, bringing fresh thinking and design ideas to refresh our brand identity and overhaul our website. They created an incredible design system to communicate our innovative science and ecosystem model visually, which has truly helped us stand out, and are always eager to support our product launches with high quality web pages and supporting collateral. Their design talent is matched with their incredible customer service and ‘can do’ attitude.”
End of 2021:
Alloy Therapeutics approached us underwhelmed by their previous agency’s limitations. Their Webflow launch felt constricting, unable to accommodate their aspirations. Their existing design standards lacked the vibrancy and dynamism that mirrored their groundbreaking work. We took up the challenge eagerly, armed with a vision to redefine their brand identity.
Identify Pain Points
Set Project Goals
Light Website Makeover
Beginning of 2022:
We began with in-depth competitor analysis and meticulous target audience research. Rooted in classic brand strategy, we uncovered a fresh visual direction. Our goal was to create a flexible visual identity that could scale with their expanding range of products and services. Central to this evolution were the “the blobs” (as we lovingly called them) which captured the essence of Alloy’s innovation and ecosystem. These dynamic gradients evolved into duo-tones, each shade representing a biotech platform or service offering.
Target Audience Research
Our collaboration extended to crafting meticulously designed pitch decks that spoke the language of Alloy’s innovation. We established a deck template that ensured consistency and cohesiveness in their brand messaging. This led us to develop more graphics that showcased Alloy at trade shows, stunning booth prints capturing attention, and exquisite print materials that underscored their professionalism.
As startups evolve, so must their digital presence. In 2023, Alloy Therapeutics underwent a transformative website re-launch. We crafted prototypes for six new pages, introducing animated graphics that added an interactive layer to their online experience. This site restructuring marked a new chapter in Alloy’s online journey, aligning seamlessly with their growth trajectory.
As Alloy Therapeutics continues to push the boundaries of biotech innovation, our partnership stands strong. We’re thrilled to be part of Alloy’s journey, as we collaborate on launching sub-brands and supporting their unrelenting pursuit of excellence.
WordPress Web Development
2D Graphic Animation
Your team's design problem solvers, based out of Nashville, TN and Charleston, SC.